Moe's Cafe is a campus cafe in School of Visual Arts. I started this project to redefine their brand and develop a new logomark. I applied that visual language to a variety of marketing & communications assets and fresh brand collateral. The combination of napkin and coffee mug icons show their identity, and successfully presents image of Mr. Moes.
Role : Branding, Logo Design, Graphic Design
Client : Personal
Year : 2015