Simple but bold. Playful but professional. That was the starting point for 'Lamb Lamp' identity. We believe in simple solutions with a lot of POW! So that was just the way we did our own brand. We used a vibrant yellow colour that carries a lot of punch but still has a warmth to it. For the simplicity part we started with a light that binds together the identity with the logo or symbol embossed depending on application.