We began our exploration with patterns inspired by architectural facades
of famous publishing houses as a nod to Contently’s journalistic history.
The pattern exploration evolved to become a visual metaphor for stability, strength, trust, and technology. We created a new pattern library to visually communicate that Contently can solve all of content marketing needs with content, intelligence, and systems. Following the idea of structure, we wanted iconography to take cues from the logo and be part of a system, clearly laid on a structural grid.
Role : Branding, UI/UX Design, Visual Design, Icon Design
Client : Contently
Year : 2015